Plays to Drive Revenue

1. TAM mapping, list building & contact enrichment
2. Outbound sales outreach & sequence automation
3. Inbound routing, qualification & speed-to-lead optimization
4. Paid media campaign building, targeting, optimization & testing
5. SEO & generative engine optimization (GEO)
6. Marketing content creation & personalization
7. Revenue intelligence & forecasting
8. Upsell & cross-sell opportunity identification
9. Pricing & monetization of AI products/features
10. Ecosystem-led sales & partnership enablement

Plays to Drive EBITDA

11. Custom workflow automation for headcount reduction / reallocation
12. Customer support automation & deflection
13. Accounts payable automation & spend control
14. Procurement optimization & vendor cost reduction
15. Workforce planning & labor optimization
16. Inventory optimization & working capital reduction
17. Pricing optimization for margin across SKUs

Plays to Prevent Value Leakage & Downside Risk

18. Customer health monitoring for churn prediction & prevention
19. Revenue leakage detection & recovery
20. Fraud, abuse & anomaly detection
21. Contract & compliance monitoring
22. Cybersecurity & threat detection
23. AI governance & vendor risk management

Plays to Drive Employee Productivity

24. Company AI adoption, fluency training, & change management
25. Personal AI chief of staff & executive productivity
26. Self-serve analytics & real-time KPI access
27. AI-assisted project & program management
28. Call intelligence, during-meeting guidance & rep coaching
29. Code generation, review & documentation
30. AI in Excel & spreadsheet automation
31. Job spec creation & candidate screening
32. Function-specific workflow transformation

Plays to Evolve Software for the AI Age

33. Modernize data & architecture for AI
34. Make proprietary data usable & defensible for AI applications
35. Rebuild the product experience around AI
36. Position the product for agent ecosystems